Our words matter. When spoken, they are used to convey our hopes, desires, emotions and feelings. The written word can be equally as powerful. In the case of search engine optimization, our words often pack a powerful 1-2 punch. Knowing why SEO companies understand the power of content can help you understand why it is so critical to include powerful content on your website.
What kind of content does a site need for SEO?
We sometimes focus so much energy on optimizing our sites that we forget to pay attention to the content they contain. Search engine optimization, a growth industry, has overrun many websites, leaving them full of content that appeals only to search engine spiders and largely ignores the human readers. It is interesting to note, that often the topped ranked sites contain engaging content that is error free, relevant and designed for humans first, spiders second. Creating appropriate content for your website is vitally important.

August 24, 2010
iWebContent 
