A copywriter is the person who writes copy on the web. He or she is involved in writing the sales copy that is posted on the Internet. The copy can include direct sales pitches, content for various sites on different topics as well as many other things. It is the responsibility of the copywriter to create sales through their writing and increase quality traffic to the sites.
Monthly Archives: June 2011
What do SEO Copywriters do Differently?
Most website owners are aware that for Google to rank their page highly, they should have quality, relevant content on their site. But what does that mean? Is copy quality because it is fun to read? What makes it relevant? Good search engine optimization depends on the quality and relevancy of web content, so it's very important to understand that not all writers are equally suited to creating web content. There is one fundamental difference between SEO copywriters, and freelance writers who are not familiar with SEO. Skilled SEO writers are not writing for one audience, but two. Everything written for the web should be written for both readers and search engines. Most freelance copywriters are writing only for the client as an audience.

June 22, 2011
iWebContent 
