Most website owners are aware that for Google to rank their page highly, they should have quality, relevant content on their site. But what does that mean? Is copy quality because it is fun to read? What makes it relevant? Good search engine optimization depends on the quality and relevancy of web content, so it's very important to understand that not all writers are equally suited to creating web content. There is one fundamental difference between SEO copywriters, and freelance writers who are not familiar with SEO. Skilled SEO writers are not writing for one audience, but two. Everything written for the web should be written for both readers and search engines. Most freelance copywriters are writing only for the client as an audience.
April 29, 2010 
jonathan What kind of content does a site need for SEO?
We sometimes focus so much energy on optimizing our sites that we forget to pay attention to the content they contain. Search engine optimization, a growth industry, has overrun many websites, leaving them full of content that appeals only to search engine spiders and largely ignores the human readers. It is interesting to note, that often the topped ranked sites contain engaging content that is error free, relevant and designed for humans first, spiders second. Creating appropriate content for your website is vitally important.
