There was a time when doing a keyword search on a popular engine such as Google might have brought some less-than-desirable results, fluff pages filled with ads, or with very low-quality content that was unhelpful to the user, generated by the use of repetitive keywords that simply catered to the search engine’s mathematical algorithm.

A sometimes frustrating experience on the user-end, various dishonest tactics were used by some SEO companies in order to achieve higher rankings. The days of using less-than honest tactics to rank higher on Google’s search engine by duplicating poor quality content are over. In the past, some SEO companies had no qualms about using a copy-and-paste method of either duplicating content and keywords in order to rank high on various search engines, or targeting keywords that brings the user to a low-quality site that has more ads than content.

With recent developed an algorithm (supposedly named after one of the developers), Google is seeking to provide faster and more relevant results in the search engine, while weeding out or giving a lower rank to those that are of low quality or plagiarized. The latter will rank lower in results, while high quality and unique content now ranks higher. As a result, legitimate SEO companies who provide a writing service or a professional blogwriting service will continue to use high quality and original, unique content through the use of real writers, conveying useful and relevant information, in order to rank high in Google’s search engine results. Most legitimate enterprises have benefited from the change, either maintaining present rank or ranking higher.

This is a win-win situation for Google, who wants to give users the best results, and for SEO companies who are legitimate enterprises who hire real writers, and provide genuine, affordable blog writing service.