Great writing never calls attention to itself – this statement is frequently repeated in Composition 101 courses. While it is essentially true, it immediately begs this question: what about bad writing makes it so obviously bad? If you’re paying SEO copywriters for services, you need to be able to spot poor work, even if you’re not a writer yourself. Here are some great tips for identifying writers you need to cut out of the payroll.

No one likes spam. Now, while the narrow definition of spam refers to unsolicited marketing content, I think it would be safe to broaden that definition just a bit to include content that people have tacitly agreed to (for example, by signing up for a newsletter) that provides nothing of value to the reader.

With the growing popularity of the Internet it seems that almost everyone has a web page. While that may be a bit of an exaggeration, the number of web pages is staggering. That begs the questions: how do I make my web page stand out? And how do I improve my search engine rankings. While there are many techniques that are commonly used, some of them are considered less than ethical. One of the best ‘white hat’ techniques web site owners can use is that of content. Content is used, in conjunction with search engine optimization (SEO) guidelines, to make a web site more visible and drive more targeted traffic to it.

Successful blog content writers also stay well-informed on a variety of topics. Many are avid readers of numerous blogs, online newspapers and magazines, and social networking sites. A number of content writers also routinely check the most current headlines and stories featured on television and radio news. Keeping informed helps writers produce relevant copy for clients more efficiently. One reason is that many of the sites and services that specialize in news can also be valuable sources of information on a variety of topics writers are asked to write about.