Great writing never calls attention to itself – this statement is frequently repeated in Composition 101 courses. While it is essentially true, it immediately begs this question: what about bad writing makes it so obviously bad? If you’re paying SEO copywriters for services, you need to be able to spot poor work, even if you’re not a writer yourself. Here are some great tips for identifying writers you need to cut out of the payroll.

It may be tempting for some companies to use content as a ballistic attack to get the attention of search engines. After all, if one article is good, then ten versions of the same article must be better, right? Well, maybe not, according to many SEO experts who are studying the shifting rules of search engines like Google and Yahoo!.

There’s a big debate among SEO companies about whether it’s cost effective to outsource content creation to third parties, both for company use, and for use in client projects. Because quality content is critical for SEO, it’s not the need for content that’s debated, but whether or not it’s necessary to pay for it.

With the growing popularity of the Internet it seems that almost everyone has a web page. While that may be a bit of an exaggeration, the number of web pages is staggering. That begs the questions: how do I make my web page stand out? And how do I improve my search engine rankings. While there are many techniques that are commonly used, some of them are considered less than ethical. One of the best ‘white hat’ techniques web site owners can use is that of content. Content is used, in conjunction with search engine optimization (SEO) guidelines, to make a web site more visible and drive more targeted traffic to it.