Now, check out the competition. Look at two to three competitor websites that rank higher than you, paying particular attention to the content the website contains. What stands out about that content? Chances are that it is exceptionally well written and free of errors, but more than that, it was written with the process of indexing and optimization in mind.

What does that mean for you? It means spending some time addressing the content on your site. This sounds more painful than it truly is. Ask yourself a couple of questions about your content.

1. Is the content relevant? In order to be successful, the content must be relevant to your targeted base.
2. Does it contain unique keywords? Use the free Google AdWords site to check out how useful your keywords really are. Do they generate traffic or are they so competitive and common that you are likely to remain hidden?
3. Does the content comply? Search engines have guidelines regarding keyword usage. Be sure to review the guidelines for Google and any other search engine you have targeted to remain in compliance.
4. Is the content intriguing? It isn’t enough to just have content with keywords. That content must also intrigue the human reader.
5. Does the layout of the webpage distract from the message of the content? An overly designed webpage that contains a large amount of animation, graphics or distracting banners may take away from your content.

As you can see, SEO website content is about a lot more than simply writing good sales copy. In fact, to create successful content, most online business owners turn to professional SEO writers. These writers understand all of the factors that go into writing successful content.

Always remember that the underlying purpose of SEO content is to increase traffic to your site. The search engines, once the site is crawled by their bot or spider, input a variety of factors into their index. Keywords, fresh content and links are just a few of these factors. It is a good idea to regularly review the analytical data from your website. This will help you determine how effective your content is by providing relevant data regarding keywords and user traffic.

While there are many important factors that go into optimizing a site, SEO driven content is one of the most important. By allowing the business owner an opportunity to communicate both with the human visitor and the search engine spider, SEO website content may very well be the perfect storm! Take some time today to see how your content matches up with your competition. The time, effort and money you spend upgrading your website content is an investment in your future success.

My name is Jonathan and I am a gadget junkie. There, I said it, and wow, do I feel better! My wife says that the first step in solving a problem is admitting you have one.

Actually I don’t think I do. It just makes more sense to agree with her, even though I know I’m smarter, or at least a better at rationalizing things.

I just received my latest new toy – the Amazon Kindle 2.

Although I am not a huge book reader for relaxation, a few a year at best, I do read. Not just the manuals to all the gadgets; I read four or five non fiction books a year, magazines and I’m an avid reader of the Wall Street Journal.

My wife thinks I’m nuts, because I always keep a three foot pile of the Journal in the garage. It’s become my personal library.

I have a fear of running out of reading material, and I often go back to my pile and pull out old papers and read the great articles I missed earlier.

Now enter the Kindle 2. My pile is gone. The Kindle has an enormous memory, and I don’t have to delete anything. Trees are saved, my garage is cleaner, and I don’t have to hear about the “Pile” anymore.

That should be enough, but there’s so much more to recommend the Kindle 2.

Although my wife is an environmentalist and appreciates the trees I am saving, she also worries about money. $359.00 for the Kindle was hard for her to swallow….so here come the numbers.

“My journal subscription is up, and they want $299.00 for the year to renew” I told her.

“That’s $25.00 per month. I can get a subscription from Amazon’s Kindle store for $9.99 a month, saving almost $15.00 per month” You’ve got to admit I’m good at this.

“But” she says, “What about the $359.00 for the Kindle” I pulled out a sheet of paper and drew out this scenario.

The $15.00 a month is $180.00 per year. So in two years the Kindle is paid for.

This doesn’t count the money I save on the books, and magazines I will buy during this two year expression.

She relented. Of course, the Spa gift certificate didn’t hurt either.

Money isn’t everything. There is value in so many of the features.

I think that for Non Fiction books, the Kindle is perfect. You can select text and save it as a note, that is filed away and can be recalled at any time. It’s better than writing notes on a legal pad that can get lost.

Articles that I may want to read but lack the time can be “Clipped” and saved for later. Building a library of them that is both neater, and easier to find than the “Pile” method.

A feature I like and use a lot is the PDF reader. I can email or upload a PDF file to the Kindle and it adds it as a new book.

I load office documents, pdf. e-Books, and other documents that I can read at my leisure and not have to boot up my laptop.

I would think that this would be a great feature for Lawyers, who could send numerous contracts and legal papers to read, without the added weight.

I love the screen, in fact I find it incredible to read in bright light. It’s the opposite of a laptop, or other back lit device.

downloading Samples of a book is nice, and the $9.99 for NY Times best sellers (most, not all) is even better.

I can go on and on, but I think I rationalized this as a winner, oh and she loved the Spa treatment.

Happy gadgeting.