Great writing never calls attention to itself – this statement is frequently repeated in Composition 101 courses. While it is essentially true, it immediately begs this question: what about bad writing makes it so obviously bad? If you’re paying SEO copywriters for services, you need to be able to spot poor work, even if you’re not a writer yourself. Here are some great tips for identifying writers you need to cut out of the payroll.

Well, there’s a short answer to your question, and a long one. I’ll give you both.

The short answer is that only well written content, plenty of high quality links, and maybe some Pay Per Click advertising will increase your traffic. It’s going to require some investment.

There’s a big debate among SEO companies about whether it’s cost effective to outsource content creation to third parties, both for company use, and for use in client projects. Because quality content is critical for SEO, it’s not the need for content that’s debated, but whether or not it’s necessary to pay for it.