It is a widespread and common practice to use freelance writers to write blogs. It makes a lot of sense for small, to mid-sized companies to do this. Writing an article takes quite a bit of time for those who are not professional writers, and copy writing can become tedious for business owners, whose skills may lie elsewhere. Freelance writers are comparatively cheap, and a good writer can write engaging, thought provoking material. Writers skilled in SEO can even gear copy for search engine optimization.