SEO (search engine optimization) is moving on up. Both the BBC News and Huffington Post have recently announced plans to use SE optimization in their online content. It’s one of the latest attempts by the journalism field to compete with user-generated content and maintain a presence. It’s also an example of SEO’s gradual shift into the mainstream. As content optimization becomes more widely adopted, the number of companies (and writers) specializing in SEO copywriting will also be on the rise.

Great writing never calls attention to itself – this statement is frequently repeated in Composition 101 courses. While it is essentially true, it immediately begs this question: what about bad writing makes it so obviously bad? If you’re paying SEO copywriters for services, you need to be able to spot poor work, even if you’re not a writer yourself. Here are some great tips for identifying writers you need to cut out of the payroll.

Certainly, the average web-surfer will run into a few pages that are duplicate content or “scraper” written. But with the use of a search engine, such as Google, sites like this get banned in no time at all. Meanwhile, SEO professionally-written sites move to the top of the search list, making them more accessible and more likely to be read.

Learning how to increase the traffic to your website is commonly referred to as search engine optimization or SEO. One of the best tools at your disposal for this is the content located on your website. Quality content that is expertly written and cleverly contains keywords and links will greatly improve your rankings. Many top bloggers today use SEO copywriters to improve their site’s ranking.