It is a widespread and common practice to use freelance writers to write blogs. It makes a lot of sense for small, to mid-sized companies to do this. Writing an article takes quite a bit of time for those who are not professional writers, and copy writing can become tedious for business owners, whose skills may lie elsewhere. Freelance writers are comparatively cheap, and a good writer can write engaging, thought provoking material. Writers skilled in SEO can even gear copy for search engine optimization.

However, there is a fatal flaw in the lack of a freelance writer’s ability to self-edit. As with any art, it can be exceedingly difficult to appropriately criticize your own work. Typographical and grammatical errors are easy to miss when reading your own writing, and there is no voice to tell a writer when they’re missing the mark.

When companies use several freelance writers at once, the result is an inconsistent mix of personalities, diction levels, quality, and tone. It can be a real mess for a blog owner who needs articles that are ready to be posted immediately.

That’s where companies are missing out – the editing process. The New York Times would never release an article for publication without first checking it. Not only do they look for errors, but they’ll ensure that the facts are accurate. They’ll check to make sure that the writer’s ideas are consistent with the views of the magazine. They’ll remove text that doesn’t engage readers, and order revision after revision. Why should your site be any different? Without a skilled eye to control the work of the writers, you’re only capable of producing raw text that may not accomplish your goals.

Every company needs a dedicated editor who is interested in the long-term goals of the business. Writers are fickle. They’re late with work, or they procrastinate, and turn in rushed work that needs incredible amounts of polish to become presentable. Few companies, however, have the budget for a skilled staff member like this.

That’s where a copywriting company comes in. While most copywriting companies use contract writers, what they offer is copy management. They can perform the editing process to the fullest extent, and they can monitor writers to stay on topic, and on deadline. They will ensure that not only is the content grammatically perfect, but that it elicits the response it was intended to. A freelance writer alone can only do the job of a freelance writer, but a copy writing company can deliver copy that is publication ready.

If you’re worried about the ability of your freelance writers to meet your content goals, you should consider a copywriting company who not only has top-notch talent, but can direct that talent so that it’s always providing the best work possible. The cost of a copywriting company won’t be very different from the cost of a freelance writer, but you will have the peace of mind in knowing that all your copy has been evaluated for you, by a qualified editor who has your goals in mind.

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