With the growing popularity of the Internet it seems that almost everyone has a web page. While that may be a bit of an exaggeration, the number of web pages is staggering. That begs the questions: how do I make my web page stand out? And how do I improve my search engine rankings. While there are many techniques that are commonly used, some of them are considered less than ethical. One of the best ‘white hat’ techniques web site owners can use is that of content. Content is used, in conjunction with search engine optimization (SEO) guidelines, to make a web site more visible and drive more targeted traffic to it.

Because of this, a growing niche of article writers have emerged whose specialty is designing and writing SEO rich articles. They rely on a few simple guidelines to improve the rankings of a website.

1. Keywords: Each website in existence has purpose, be it selling organic dog food or sharing relationship advice. By carefully considering how potential users are likely to search for your site, you can develop a short list of keywords to include in the content of your website. For example, the owner of a website specializing in organic dog food may prepare a list that includes: organic dog food, healthy dog treats, and organic food for my pet. By sneaking into the minds of potential customers, you can create content that is most likely to be recognized by search engine spiders. Remember that the more your content is recognized as relevant, the higher the search engine ranking will be.
2. Length: You may be surprised to know that the complicated algorithms used by search engines like Yahoo and Google factor in content length. Practically speaking web sites with content driven articles of 1000 or more words consistently rank higher than those with articles of less than 1000 words. While this is meant to place less relevance on ad driven web pages, it is an important factor in using content to improve search engine rankings.
3. Relevance: All of the content on a particular web page should be relevant to that site. A common misconception is that the bigger the site, the more visible it is. This is patently untrue. By using content that is all relevant to the given site topic you increase the likely hood that your content will receive a ‘hit’ by a search engine. Keep in mind you do not need to be narrow hear. Going back to our organic dog food example including content on healthy sleeping and eating habits of dogs or the dangers of processed dog food will give you excellent opportunities to use your keywords and there by increase the relevance of your content and your search engine rankings.
4. Readability: Many new content writers make the mistake of simply stringing together key words or key phrases. This results in difficult to read content that may very well rank high with search engines but will discredit you to potential readers or customers, so be sure your content is cunningly crafted to include your relevant keywords not just a difficult to read string of words written only to increase rankings.

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